On guerrilla giving

2009 October 24
by Mark Petersen

Through the Chronicle of Philanthropy’s newsfeed, I discovered fellow Canadian philanthropists – from Vancouver – and known as the Guerrilla Givers.   Their approach is unconventional, fresh, and thrilling.

Here’s what they do:

What?

Guerrilla Giving is (r)evolutionary–at least it feels that way for us.

Revolutionary because in today’s world, freely giving of our own resources on a mostly daily basis subverts many of our silent agreements (e.g. capital equals security, give as a tax write off, save for a rainy day, etc.).  It calls into question our ego’s insatiable appetite for self-gratification.  It lifts our sights to a higher vision.

Evolutionary, because Guerrilla Giving emboldens us to step into a current of grace that draws us forward as a global community.  It opens our hearts and hands to each other, especially to the stranger.  It employs a model of trust in the benevolent spirit of life.

As such, Guerrilla Giving is, in truth, a kind of guerrilla marketing for a life of connection—between ourselves, our neighbours, and the transcendent (God, Universe, Spirit, whatever name you choose).  There are, of course, countless ways that people nurture their spirituality, whether it’s through yoga, meditation, prayer, or commitment to a spiritual community.  All of these are fantastic.  We have also found that giving on a (mostly) daily basis is one of the most exhilarating disciplines to teach non-attachment (for me–a daily struggle) and the interdependence of all of life.

When and How Much?

Just as we are blessed in innumerable ways each day, our plan is to give on a daily basis whenever possible.   For a year (a lifetime?), we’re committed to giving away 10% of our annual gross income in daily increments to mostly random recipients.  We have had experience with tithing in the past (10% traditionally)  but it was often done as an after-thought, at the end of the month or at the end of the year–written as a cheque or dropped in an offering bowl.  Giving like that was rarely joyful for us.  Guerrilla Giving, on the other hand, is fun, adventurous, and immediate.

Do we have any second thoughts, doubts, fears, anxiety about all of this?  Absolutely.  We’ll share some of these thoughts as we go along–but go along we will.

Where?

Wherever the Spirit leads.  The gifts will often be money–randomly planted in places throughout the city.  Other times, gifts will be things (food, clothes, flowers etc.) given usually to random people….

My thoughts?

I think it’s a tremendously good way to wean oneself off the addiction to making money and unthinkingly serving the all-consuming money god.  It’s taking “random acts of kindness” and “paying it forward” initiatives to a new level.  And for that, I congratulate and heartily applaud this family.

I also like the subversive nature of the act, as they mess with the system.  I am optimistic with what is happening in their hearts as they give.  And I love their blog.

But this initiative isn’t good philanthropy.   If I understand the model correctly, the guerrilla givers redistribute wealth without accountability.  Free money not linked to work and productivity isn’t all that helpful.  It is a nice surprise – a lottery win – for a lucky recipient.  But there’s no assurance that funds spent will be directed into charitable activity, and most gifts left for the public will likely be spent on consuming treats.   (That said, an occasional good report comes back, noted here.)   My question: Is this really philanthropy?

Your thoughts?

3 Responses
  1. 2009 October 25

    Real philanthropy? I don’t know, but I love it. Then again, I’m called to love my neighbour, not to save the world.

    : )

  2. 2009 October 25

    I appreciate your comments Mark. I love the attitude that Guerilla Giving has. And I like that they are giving. Reading their blog makes me want to give. It really is energizing whether it is ‘real philanthropy’ or leaving a bag of loonies on the beach.

  3. 2009 October 27

    My 2 cents (which I joyfully leave here for any passerby to pick up at their leisure)

    This sounds like great fun, a way to loosen the grip of consumption, and something a family can grow together by doing. The dream of it going viral is intriguing and almost beautiful.

    But I’m hoping the idea doesn’t take off the way it’s portrayed here.

    I’m with you Mark when it comes to the advantages of being more strategic and more intentional about what you want your giving to generate. In this case it seems to generate a lot of temporary joy with a faint hope of creating a movement.

    I’d rather encourage people to become more personally involved with the people they are supporting, give relational energy as well as creativity and funds. Be very clear in your minds about why you give the way you do.

    Then; if it fits your heart and values, take 10% of your giving and do it like this to spread the fun around…

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